Menu

Privacy Policy

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data are all data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice on the responsible party” in this privacy policy.

How do we collect your data?

Your data are collected in part by you providing them to us. This may, for example, be data you enter into a contact form.
Other data are collected automatically or after your consent when you visit the website by our IT systems. These are mainly technical data, for example internet browser, operating system, or time of page access. These data are collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data are collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?
You have the right at any time to receive, free of charge, information about the origin, recipient, and purpose of your stored personal data. You also have the right to request correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time about this or any other questions relating to data protection.

Analytics Tools and Tools from Third Parties
When visiting this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analytics programs.
Detailed information about these analytics programs can be found in the following privacy policy.

Hosting

We host the content of our website with the following provider:

IONOS
The provider is IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany. When you visit our website, IONOS records various log files including your IP address. Details can be found in IONOS’s privacy policy at https://www.ionos.de/terms-gtc/terms-privacy.
The use of IONOS is based on Article 6(1)(f) GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device within the meaning of the TDDDG. Consent can be revoked at any time.

Processor Agreement
We have concluded a data processing agreement for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

General Information and Mandatory Information

Privacy Policy:
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data are data that can be used to personally identify you. This privacy policy explains which data we collect and what we use them for. It also explains how and for what purpose this happens.
We would like to point out that data transmission over the Internet, for example when communicating by email, may have security gaps. Complete protection of data against access by third parties is not possible.

Notice on the Responsible Party:
The responsible party for data processing on this website is:
Ivana Radovanovic
Hohenzollernstraße 21
80801 Munich
Email: ivana@12ft.studio
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data, such as names or email addresses.

Storage Duration:
Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a justified request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data, for example tax or commercial law retention periods. In the latter case, deletion will take place once these reasons no longer apply.

General Information on the Legal Bases for Data Processing on This Website:
If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, insofar as special categories of data pursuant to Article 9(1) GDPR are processed. In the case of express consent to the transfer of personal data to third countries, data processing is also based on Article 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your end device, for example via device fingerprinting, data processing is additionally based on Section 25(1) TDDDG. Consent can be revoked at any time. If your data are required for contract performance or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data if this is required to fulfill a legal obligation on the basis of Article 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Article 6(1)(f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

Recipients of Personal Data:
As part of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary in the context of contract performance, if we are legally obliged to do so, for example to pass on data to tax authorities, if we have a legitimate interest in the transfer pursuant to Article 6(1)(f) GDPR, or if another legal basis permits the transfer of data. When using processors, we only pass on our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing:
Many data processing operations are only possible with your express consent. You may revoke consent already given at any time. The lawfulness of the data processing carried out until revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct marketing:
If data processing is carried out on the basis of Article 6(1)(e) or (f) GDPR, you have the right at any time to object, on grounds relating to your particular situation, to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you lodge an objection, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
If your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising purposes; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes.

Right to Lodge a Complaint with the Competent Supervisory Authority:
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability:
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, Correction, and Deletion:
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin, recipients, and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. You can contact us at any time about this or any other questions relating to personal data.

Right to Restriction of Processing:
You have the right to request the restriction of the processing of your personal data. You can contact us at any time about this. The right to restriction of processing applies in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened or is happening unlawfully, you may request restriction of data processing instead of deletion.
If we no longer need your personal data, but you need them for the exercise, defense, or assertion of legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Article 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data may—apart from being stored—only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS Encryption:
For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails:
The use of contact data published as part of the legal notice obligation for the transmission of advertising and informational materials not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

Data Collection on This Website

Cookies
Our websites use so-called cookies. Cookies are small data packages and do not cause any damage to your end device. They are stored either temporarily for the duration of a session as session cookies or permanently as permanent cookies on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.
Cookies may come from us as first-party cookies or from third-party companies as third-party cookies. Third-party cookies enable the integration of certain services from third-party companies within websites, for example cookies for handling payment services.
Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them, for example the shopping cart function or the display of videos. Other cookies can be used to analyze user behavior or for advertising purposes.
Cookies that are required to carry out electronic communication, to provide certain functions you request, or to optimize the website are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing takes place exclusively on the basis of this consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Which cookies and services are used on this website can be found in this privacy policy.

  1. Social Media

Instagram
Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
If the social media element is active, a direct connection is established between your device and the Instagram server or LinkedIn server. As a result, Instagram receives information about your visit to this website.
If you are logged into your Instagram account, clicking the Instagram button can link the content of this website to your Instagram profile. This allows Instagram to associate your visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.
To the extent that personal data are collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing. Joint responsibility is limited exclusively to the collection of the data and their transfer to Facebook or Instagram. The processing that takes place after forwarding by Facebook or Instagram is not part of joint responsibility. Our joint obligations have been set out in a joint processing agreement. The wording of the agreement can be found at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for the privacy-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. Data subject rights regarding data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found in the privacy information published by Facebook and Instagram.
Further information can be found in Instagram’s privacy policy at https://privacycenter.instagram.com/policy.
The company is certified under the EU-US Data Privacy Framework. The Data Privacy Framework is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the Data Privacy Framework commits to complying with these data protection standards. Further information can be obtained from the provider.

LinkedIn

Functions of the LinkedIn network are integrated into this website. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

If the social media element is active, a direct connection is established between your device and the LinkedIn server. As a result, LinkedIn receives information about your visit to this website.

If you are logged into your LinkedIn account, clicking the LinkedIn button can link the content of this website to your LinkedIn profile. This allows LinkedIn to associate your visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy.

The company is certified under the EU-US Data Privacy Framework. Further information can be obtained from the provider at https://www.dataprivacyframework.gov.

Newsletter

Newsletter Data
If you would like to subscribe to the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and agree to receive the newsletter. No further data are collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter subscription form takes place exclusively on the basis of your consent pursuant to Article 6(1)(a) GDPR. You can revoke the consent given for the storage of the data, the email address, and their use for sending the newsletter at any time, for example via the unsubscribe link in the newsletter. The lawfulness of any data processing operations already carried out remains unaffected by the revocation.
The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or once the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Article 6(1)(f) GDPR.
Data stored by us for other purposes remain unaffected.
After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist will be used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters. Storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.

Plugins and Tools

Google Fonts (local hosting)
This site uses so-called Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.
Further information about Google Fonts can be found on Google’s information pages and in Google’s privacy policy at https://policies.google.com/privacy.

Web Analysis, Monitoring, and Optimization

Web analysis, also referred to as reach measurement, serves to evaluate visitor flows on our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can determine at what time our online offering or its functions or content are used most frequently or invite repeated use. We can also understand which areas need optimization.
In addition to web analysis, we can also use testing procedures to, for example, test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e. data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or on a device and read from it. The collected information includes in particular visited websites and elements used there, as well as technical information such as the browser used, the computer system used, and information about usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.
The IP addresses of users are also stored. However, we use an IP masking procedure, i.e. pseudonymization by truncating the IP address, to protect users. In general, no clear user data, such as email addresses or names, are stored in the context of web analysis, A/B testing, and optimization, but rather pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, users’ data are processed on the basis of our legitimate interests, i.e. interest in efficient, economical, and recipient-friendly services. In this context, we also refer to the information on the use of cookies in this privacy policy.

The types of processed data include in particular usage data, such as visited websites, interest in content, and access times, as well as meta and communication data, such as device information and IP addresses.
Affected persons are users, e.g. website visitors and users of online services.
The purposes of processing are reach measurement, e.g. access statistics and recognition of returning visitors, as well as profiles with user-related information.
As a security measure, we use IP masking.
The legal bases are consent pursuant to Article 6(1) sentence 1(a) GDPR and legitimate interests pursuant to Article 6(1) sentence 1(f) GDPR.

Further Notes on Processing Operations, Procedures, and Services:

Google Analytics: Web analysis, reach measurement, and measurement of user flows; service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; the parent company is Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. Google provides further information, a privacy policy, a data processing agreement, standard contractual clauses, an opt-out plugin, and settings for the display of advertising in its information pages.
No detailed location or device data are collected.

Google Tag Manager: Google Tag Manager is a solution that allows us to manage website tags via an interface and thus integrate other services into our online offering. The Tag Manager itself does not create user profiles or store cookies. Google only learns the user’s IP address, which is necessary to run Google Tag Manager. Google provides further information, a privacy policy, a data processing agreement, and standard contractual clauses on its information pages.

Cookie Consent with Complianz

Our website uses the cookie consent technology of Complianz GDPR/CCPA Cookie Consent to obtain your consent to the storage of certain cookies in your browser and to document this in compliance with data protection regulations. The provider of this technology is Complianz B.V., Atoomweg 6b, 9743 AK Groningen, Netherlands. When you enter our website, a Complianz cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. The collected data are stored until you request deletion from us or delete the Complianz cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on Complianz’s data processing can be found in the provider’s privacy information at https://complianz.io/privacy-statement. The use of Complianz cookie consent technology is carried out in order to obtain the legally required consents for the use of cookies. The legal basis for this is Article 6(1) sentence 1(c) GDPR.

Some of the brands we've shaped before 12ft, as direct clients or for agencies (Deepblue, JVM, Mutabor, Serviceplan, Strichpunkt, Thjnk).

English

We support the IHK initiative Pack ma’s digital to continue helping businesses in Upper Bavaria with digital transformation and to secure the future of the region.

Some of the brands we've shaped before 12ft, as direct clients or for agencies (Deepblue, JVM, Mutabor, Serviceplan, Strichpunkt, Thjnk).

English

We support the IHK initiative Pack ma’s digital to continue helping businesses in Upper Bavaria with digital transformation and to secure the future of the region.

Some of the brands we've shaped before 12ft, as direct clients or for agencies (Deepblue, JVM, Mutabor, Serviceplan, Strichpunkt, Thjnk).

English

We support the IHK initiative Pack ma’s digital to continue helping businesses in Upper Bavaria with digital transformation and to secure the future of the region.